Kick-off Summer 2021 with the Peach edition of Red Bull

Red Bull India gears up to launch the summer-edition to beat the summer heat. According to the company, the summer-edition can comes with a refreshing taste of peach, making it an on-the-go drink to vitalize your body and mind and give wiiings during the summer season.

Also, to reveal the new limited edition, the beloved energy drink giant has created an enticing and fun online game. Play the game at redbull.in/summer and ace it on the leaderboard to get your new summer wiiings. You can also get creative by making your own peach-flavored popsicle that comes with the winner's kit using the Red Bull summer edition.

Continuing to search for new and innovative ways to entice its consumers, Red Bull India is also hosting engaging on-ground, in-store, and on campus activations over three months, the company said in a press release.

The Red Bull summer edition is priced at Rs 115 for 250 ml and is available nationally across stores starting mid-March for a limited period. The new edition is already available across eCommerce platforms – Amazon, Flipkart, and Paytm Mall.

Inspired by functional drinks from the far east, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull energy drink and developed the unique marketing concept of Red Bull. In 1987, on 1 April, Red Bull Energy Drink was sold for the first time in its home market Austria. This was not only the launch of a completely new product; in fact, it was the birth of a totally new product category. Today Red Bull is available in over 170 countries, and 7.9 billion cans of Red Bull were consumed last year.