Tata Sampann launches vermicelli in South India

Tata Sampann, the brand dedicated to delivering high-quality products, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The newly introduced product range comprises of three distinct variants - 'Sorghum Millet Vermicelli,' 'Protein Rich Roasted Vermicelli,' and 'Protein Rich Seviyan Vermicelli.' The latter two options are made with 100% semolina (suji), which ensures a balance of protein and dietary fibre.

Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the Roasted Vermicelli offers a texture that is non-sticky and non-lumpy, the Seviyan variant is a source of dietary fiber, while the Sorghum Millet Vermicelli is a wholesome blend of suji and jowar. These quick-cooking varieties transform into a delightful meal in just a span of 10 minutes once roasted, providing convenience with nutrition. Apart from satiating the taste buds, Vermicelli also contributes to a well-rounded diet. It forms a cornerstone for an array of culinary innovations, making it the perfect choice for food enthusiasts who wish to savor authentic flavors without compromising on their wellbeing.

Commenting on the launch Deepika Bhan, president, Packaged Foods (India), Tata Consumer Products, said, "We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavor. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market's potential. Vermicelli's versatility makes it a food option beyond breakfast, making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice."

The launch of Tata Sampann Vermicelli in the southern Indian market exemplifies the company’s commitment to providing premium quality products that consumers can trust. The 200 g roasted vermicelli pack can be bought for Rs 30 (MRP incl. of all taxes) and the unroasted variant of 200 g can be bought at Rs 22 (MRP incl. of all taxes) while the Millet vermicelli is priced at Rs 30 (MRP incl. of all taxes) for 180g. The products will be available in select premium outlets and leading e-commerce channels.