Timios enters maternity care products market, launches 'Mom-trients'

Timios, a Bangalore-based packaged healthy food brand for children, has forayed into maternity care FMCG products with the launch of 'Mom-trients', a range of 100% natural and organic packaged products for new and expecting mothers. Under 'Mom-trients', Timios will offer a range of high nutrition and sugar-free energy bars and energy drinks that claim to provide the required pre and post-pregnancy nutrition for both mother and the baby.

In line with Timios' philosophy of offering natural and healthy food products for babies and kids, this new range was conceptualized to focus exclusively on mothers' nutritional needs. Through 'Mom-trients', Timios aims to take care of the baby's health by providing the required nutrition for an expecting and new mother. Timios claims that Mom-trients are made with 100% certified organic ingredients, carefully processed to retain maximum freshness, and curated with advanced formulae to ensure that it delivers balanced nutrition to both mother and the baby.

Commenting on the new range, Hima Bindu, nutritionist and co-founder of Timios, said, "At Timios, our focus has and always will be on the health of the children. To offer wholesome nutrition for babies and infants, the mother's pre and post-natal nutritional needs must be taken into account. This was the genesis for Mom-trients. Through this new range, we hope to influence the health of lactating and expecting mothers positively"

Mom-trients Energy Bar and Drink Mix is made using an advanced phytonutrient(plant-based) formula to nourish both mother and the baby. Products with rich phytochemical ingredients help manage postpartum conditions like soreness, afterpains, incontinence, hemorrhoids, hormonal changes and weight gain.

Commenting on the new range, Aswani Chaitanya, chief executive officer and co-founder of Timios, said, "Foraying into maternity care food products was a natural progression from our current line of offerings. The new range aligns with our core philosophy of enhancing children's health through the food they eat. The response we have received on our existing range has been overwhelming. We hope to receive a similar response for our Mom-trients range as well."

In the last one year, Timios has served over 1 lakh customers across platforms and received over 700+ orders, 3000+ units daily, delivering PAN India. Timios said it has also acquired over 30,000 new customers in the last six months. The entire product range is available on the website (https://mytimios.com) and across all the major eCommerce platforms such as Amazon, BigBasket, Firstcry, Flipkart and Grofers, and in 350+ kids or baby stores and organic stores. In addition to this, a WhatsApp store was also launched to sell directly to consumers.