Wagh Bakri Tea Group launches ‘Instant Tea’ in two new variants

Wagh Bakri Tea Group introduces its Instant Tea in two variants - Wagh Bakri Instant Express Tea & Wagh Bakri Instant Saffron Tea. The two new variants strengthen the Wagh Bakri instant premix range of already existing flavors of Masala, Elaichi, Ginger, and Lemongrass. These Instant Tea variants will get you the same refreshing and universal taste of Wagh Bakri Tea. This range is also available in the ‘No Added Sugar’ variant for the health-conscious consumer.

According to the company, Wagh Bakri Instant Tea is modern travel essential for those who never compromise on their cup of tea. It gives you a homelike tea feel even when you are kilometers away from your home and have access to nothing other than hot water. The instant tea formula is also called the three-in-one formula because it contains milk solids, tea, and sugar. Just pour the premix in a cup, add hot water, and your tea is ready. The new variants are based on strong consumer demand and serve as an organic expansion to the category.

Parag Desai, executive director, Wagh Bakri Tea Group, says, “We were overwhelmed with the love that our flavored instant tea received when they were launched. We are launching Instant Express tea since many people enjoy their tea for its natural flavor. However, the flavor and preference of tea differ from one region to another. So, cracking the right and the universal taste was the biggest challenge that the team faced. We are confident that the Instant Express Tea will match the original Wagh Bakri taste and will be loved by the customers.”

Adding about the Saffron Tea, he said, “Saffron has always been everyone’s personal favorite. It’s a true sensory delight. There is a niche but strong demand for this product, and we are excited to see the response.”

The Instant Tea range is competitively priced. A box of 10 sachets of Instant Express Tea is priced at Rs 140, and a box of 10 sachets of Instant Saffron Tea is priced at Rs 200. Wagh Bakri Tea stands for quality and consistency in taste. The new and exciting range is available at all leading stores and online purchases can be made on www.buytea.com.

Wagh Bakri Tea Group is a premium packaged tea company with a long-lasting relationship of love and trust with its loyal consumers since 1892. With Leaf from the best tea gardens selected and personally tasted by group directors, today, Wagh Bakri Tea is the 3rd largest packaged tea company in India with a turnover of over Rs 1500 crore and over 40 million kgs of tea distribution. The group is a leading stride in tea exports and is available in more than 40 countries across the globe. With a huge number of Wagh Bakri tea lovers worldwide, it has emerged as a truly global brand. The company enjoys an undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, with a strong presence in South and North India and recently launched in Jammu and Kashmir as well.