Esah Tea introduces microplastic-free cotton tea bags

Esah Tea, a leading direct-to-consumer (D2C) tea brand from Assam, has announced the launch of the microplastic-free cotton tea bags. These innovative tea bags are 100% chemical-free, biodegradable, and handmade, reflecting the brand’s unwavering commitment to sustainability and customer health. Price of the tea bag is just INR 5 per bag which is one of most economical products available in the market. The launch comes in response to alarming findings from McGill University researchers, which revealed that conventional plastic tea bags release an astounding 11.9 billion harmful microplastic particles per cup.

The urgency of Esah Tea's innovation becomes clear when considering the far-reaching implications of microplastic consumption. These minuscule particles, when ingested, inhaled, or absorbed through the skin, pose significant health risks. Scientific studies have indicated that microplastics can potentially cause cellular damage. In addition, regular exposure to microplastics has been linked to immune system disruption, neurotoxicity, reproductive issues, and even carcinogenic effects.

Commenting on the product launch, Bijit Sarma, founder and chief executive officer of Esah Tea, stated, "At Esah Tea, we've always viewed ourselves as more than just purveyors of fine tea; we're custodians of a centuries-old rich tea heritage. The introduction of our microplastic-free cotton tea bags is not merely a product launch—it's a paradigm shift in how we approach tea production and consumption. We're addressing a critical health and environmental issue while simultaneously elevating the tea-drinking experience. This launch notably exemplifies our belief that exceptional quality, responsible production, and environmental stewardship can and must coexist in perfect harmony. I am extremely thankful to our R&D team whose day and night efforts have brought our toxin-free tea bags to fruition. We invite conscious consumers to sip responsibly and sustainably with Esah Tea.”

Esah Tea's product range features more than 20 variants, including Honey Lemon Green Tea, Organic Assam Breakfast Tea, Organic Handmade Black Tea, and an array of flavor-infused options such as Organic Blue Tea, Organic Lychee Black Tea, Organic Chamomile Green Tea, Organic Peach Green Tea, Organic Vanilla Chai, and Rose Lychee Black Tea. The brand also has a line of instant chai, featuring enticing variants like Cardamom, Masala, and Kadak chai, along with the health-conscious Instant Mango Turmeric Latte. Priced between INR 199 and INR 399, Esah Tea products are available nationwide through online channels, including the official website and major eCommerce platforms like Amazon. The brand even maintains a presence in select retail stores across major cities, including  the following stores: In Delhi - BKD, Rajmandir, Shubham Store, and Kisan Mandi. In Gurgaon - Modern Bazaar, Sodhi's Supermart, Ravi and Rohit Departmental Store, and more.

Since its establishment in 2021, Esah Tea has experienced remarkable growth. Initially limited to ten premium stores, the brand now boasts a presence in over 600 stores nationwide. Beyond Indian borders, Esah Tea exports to more than 10 countries, including the USA, South Korea, Abu Dhabi, and the UK. With a growing customer base exceeding 100,000 individuals online and offline, the brand's distinctive strategy of offering free in-store tea tastings has garnered favorable feedback and encouraged immediate purchases. Looking ahead, Esah Tea has set ambitious goals for expansion and sustainability with the aim to reach 5,000 outlets across India by 2024. Additionally, the brand has committed to converting over 20,000 acres of land to organic tea cultivation in Assam while onboarding more than 1000 local small tea growers by 2025.