Atul Kumar

Atul Kumar is co-founder & CEO of Fraazo, one of India’s largest green grocers, a quick commerce start up that has a robust end to end supply chain. Atul has played a critical role in building Fraazo from an agri-tech start-up to one of the largest green grocer with their own network of ‘dark stores’ in India. Passionate about driving changes in the organization socially, Atul has also played a pivotal role in the development of the team and safeguarding the interests of both stakeholders and shareholders. He thrives on the power of great partnership among all the stakeholders (customer, employees and suppliers) of Fraazo. Atul’s vision for Fraazo is for it to become India’s most trusted brand that offers quality, hygienic groceries, in addition to seamless consumer experience.