Siddhesh Sharma

Siddhesh Sharma, president of the Baidyanath Group and the founder and chief executive officer of Naturedge Beverages, has succeeded in rounding up the ancestral business and tied up with modern-day applications of Ayurveda in the past decade. Sharma’s unconventional thought process represents a welcomed pattern variation in the mindset of the progressive Indian consumer – one who is looking for practical and accessible health. Embarking on a legacy that is a household name is no mean feat. Still, for Sharma, his illustrious beginnings are forewords to an even bigger chapter driving his company as one of the leading healthcare and visionary companies in India. An alumnus of the University of Nottingham and a branch out of the ‘FBM’ program at the SP Jain Institute, Mumbai, the young scion enjoyed a rather ‘normal upbringing’ albeit with lessons rooted firmly in business from a young age. A decade-old in his entrepreneurial journey spanning varied sectors - healthcare, mining, hospitality, and more, Sharma still feels new to the ever-evolving innovation-driven landscape and exudes excitement at the prospect of upcoming projects (and challenges that come with) – of which he is currently helming two. A fitness enthusiast by nature and ancestry, he has charted an inventive path for his company’s immediate future. Ayurveda is one of the oldest sciences of medicine that has stood the test of time. With that being said and backed by the need to give back to the community, Sharma has launched socially responsible FMCG products poised to distinguish themselves as entirely health-focused and designed for the modern-day Indian.